Founder

In 1997, Xu Ze and Guo Yan graduated from the Inner Mongolia Second Light Industry School, then lost their jobs at their work units. To make a living, they rented a tiny booth by the north wall of the Inner Mongolia Agricultural University in Hohhot and started a banner-printing business.

Around 2002, the couple rented a 20 m² shop beneath the Shiji Xinyuan Hotel on Ulanqab Road, bought an engraving machine and opened an advertising shop. From then on, Zhiluren has worked in the signage trade without interruption.